Trump, Tate, Rogan and Peterson – The New Avatars of Masculinity

The New Avatars of Masculinity

Have you ever noticed that young men and boys only have fictional characters to learn the masculine ideal from? Besides their fathers, if they are still in the picture, the primary examples for boys on how a man should act come from fictional characters like Indiana Jones, Luke Skywalker or James Bond.

Why is that? Where are the real men accomplishing real things in the real world in real time that little boys can look up to and learn from? Could this be one reason that young men have extended their adolescence? Because they only have comic book heroes to emulate?

Learning to be a man by emulating real men doing real things in the real world has been replaced with fictional men doing fictional things in a fictional world (until Kathleen Kennedy replaces that toxic male character with a female character playing a caricature of what they think men are – GIRL POWER!). 

Emulating fictional men as if they were real is also inherently dangerous because it puts the definition of masculine traits at the whim and fancy of the creators of pop culture and not actual examples of the masculine ideal.

But how did this happen?

Show me what your enemies attack and I will tell you what your enemies fear.

I propose that our enemies fear masculinity itself.  Their attacks over so many decades through any number of vectors have been dedicated to diminishing or outright removing true masculinity from every aspect of our culture.

And no, I’m not claiming that the enemies of Liberty fall upon their fainting couches and clutch their pearls at the site Fabio or Rocky Balboa. What I am saying, however, is that our enemy fears what masculinity is innately capable of.  Real men exhibiting true masculine traits are a threat to our enemy’s ultimate purpose: control.

And what is that singular ability that masculinity embodies? Is it beating women in swimming competitions? Or maybe it’s that we can opening pickle jar without pulling a muscle? Not quite.  

Men’s superpower is that we have the singular ability to say, ‘no.’

  • Men are explorers. ‘No’ to limitations.
  • Men are philosophers. ‘No’ to ignorance.
  • Men are entrepreneurs. ‘No’ to complacency.
  • Men are warriors. ‘No’ to injustice.

Men are risk takers, plain and simple.

This, of course, poses a problem to our Imperial overlords. Slaves who excel at saying ‘no’ don’t make very good slaves, do they? Therefore, any fight against tyranny that masculinity might inspire or demand must be bred or beaten out of the disobedient man.

We saw a good example of our enemy’s attempt to beat the fight out of men when they charged Kyle Rittenhouse with murder in 2020. He was meant to be an example to anyone else who might also say ‘no’ to the destruction of their home. Or, more recently, Jordan Neely; the former marine who saved an entire subway car’s passengers when he said ‘no’ to a homeless maniac threatening violence.

But here’s the hysterically ironic part of the Rittenhouse/Neely examples: Our enemies succeeded.  Rittenhouse and Neely’s actions were examples to millions of men about how we SHOULD act when threats present themselves to either our home or our tribe. We say ‘no!’

Notwithstanding punishing masculine instincts, masculinity has also been systematically bred out of our national character for quite a long time. Little boys are taught to be sensitive, ask for permission, seek approval.

Mother, May I?

But here’s the good news. We can remember our nature and there are men out there showing us how to do it. No longer are we relegated to the meager gruel of limp and inconsequential examples of manhood. All it takes is an example to emulate and then practice, that’s it.

The internet age has given voice and reach to new, real life, examples of maleness. The fake and plastic heroes we have now can finally be replaced with real men doing real things in the real world taking a real stand.

I call these men the new avatars of masculinity. They each individually illustrate the different facets that make up the masculine ideal. As our culture continues to define down the masculine into a harmless eunuch, these men have appeared within their own spheres as examples of what TRUE and REAL masculinity looks like. These men are:

  • Dr. Jordan Peterson – The Intellectual
  • Andrew Tate – The Warrior
  • Donald Trump – The Entrepreneur
  • Joe Rogan – The Adventurer

Each on this list represents a different facet of the larger masculine identity that lay hidden within each man. Each of us contains differing amounts of each of the characteristics that these avatars embody. If Myers-Briggs were to invent a personality test for men, these four avatars would form the four corners of the masculine identity.

So where does this leave us?

The time is now to remember and exercise your male identity. Leverage your God-given strengths of the masculine and simply begin saying, ‘no.’ And your practice runs don’t have to be Earth-shatteringly large. Small steps lead to big steps. Get comfortable with the word, enjoy its use; revel in it.

It does not matter that a lion’s mane has once been trimmed, he is a lion nevertheless, even if he has but briefly forgotten.

Pick your avatar, brother, and emulate his example.

Men! Ye be lions!


R. Altomare

Founder, BreathEasy

Find Patriot Businesses, Spread the Word, Live Your Life

The Bath Towel Boycott – How I Put Tyranny on Mute

I needed new bath towels.

Noticing that my once-luxurious bath towels had grown old and a bit used up, I decided it was time for a refresh. I may be a single man living the life of Riley in Free Florida, but that doesn’t mean I’m uncivilized, does it?

Yup. It’s gonna be one of those essays…

Read more

“The Problem is Choice”

The Ultimate Weapon Against Tyranny

Folks, I have updated this essay three times with updated losses experienced by Target, Bud Lite, etc.  It seems like their losses know no bottom.

There is an earthquake occurring across the nation and our enemies are waking to the fact that their war on America and Americanism is not going as they planned.  I have a hunch that in just a few years’ time June will ‘transition’ (pardon the pun) from Gay Pride month to Traditions Pride month. So terrifyingly powerful are coordinated boycotts that companies will begin marketing their wares by proclaiming how much they love and support traditional American values. As Rush used to say, “don’t doubt me”

In recent weeks, we’ve seen large companies increase their use of lifestyles defined only by their sexual practices as topics for their marketing campaigns. In each of these socio-economic engineering experiments, woke companies have been met with powerful opposition from a majority segment of the country at large. Nationwide boycotts have sprung up in opposition to these companies with absolutely bankrupting results. The most ironic part of their decision to celebrate people based on their sexual practices is that they cannot back out of it now.  Any reversal of their chosen course would be read as submission to Right values. Actual threats of violence have been made by the very group these woke  companies supported in the first place.   I swear, deciding to work with the alphabet mafia is like negotiating with an alligator on the promise he’ll eat you last. There is no negotiating with a mob, no matter how pretty their dress or glittery their sequins.

What is likely most surprising to the boards and leadership staff of the large, woke multi-nationals across the globe is that the massive boycotts they are seeing are not blowing over like they used to.  I am positive that when planning these marketing campaigns directed at transvestitism, sexualization of children and its implicit support of pedophilia, these woke companies likely anticipated and expected a ‘slight dip’ in sales in isolated locations around the country.  

“Sure, we’ll probably see a dip in fly-over country, but we’ll more than offset that with increased revenues in NYC and other more enlightened locations.”  

But to their astonishment, the anticipated ‘slight dip’ has become an absolute panic-inducing crater of Michael Bay proportions and there are no signs of it letting up.  In fact, now that our Cause is on its way to claiming its first scalp in Bud Lite, we are realizing that our power is much greater and more far reaching than we could have imagined.

  • Bud Lite has lost nearly 30 billion.
  • Target has lost over 12 billion.
  • Kohl’s stock price has lost over 20% of its value.

And let’s not forget Fox News. Depending on which demographic you measure, Fox’s purge of Tucker Carlson has resulted in a net loss of 40% of their viewership!

These losses are cataclysmic in the aggregate and should be absolutely terrifying to boards that have allowed the DIE camel nose under their tent. They have their fingers stuck in a veritable Chinese finger trap and there will be simply no escaping it unscathed.

Oh, and can I make a suggestion?  Before you risk a boycott from your core customers, it would be a good idea that your product is actually good.  I mean, have you drank Bud Lite?  Yeesh, it’s disgusting…This was the easiest boycott in the history of boycotts…

But why?  How is it possible that not only are these boycotts living longer, but their impact is so much stronger than they’ve ever been before?  

I daresay that what has changed is the interconnectedness that the internet and social media have provided to even the smallest of voices and niche interests.  People on both sides of the social divide are realizing that they can now spread an idea across the entire globe nearly instantly. We ALL have a Bully Pulpit now. 

Guys, do you realize that the total losses of Bud Lite and Target alone are equal to the GDP of Serbia?  Do you realize that our boycotts just bought a small country in Central Europe?  And we’re just getting started. We are finally eating our Grape Nuts and fighting back in the only language our enemies understand: Cash Flow.

And here’s the best part: This is a battlefield they cannot win. Because at the end of the day, we will always have a choice about if and where we spend our money. 

Every spending choice we make is a personal boycott or boycott.  

For every big box store that markets sexualized clothing to toddlers, there will appear 10 mom-and-pop stores who believe in traditional values and the American Way. They will notice an unserved market and sell to it. 

I think Neo said it best.  In the Matrix Reloaded when he said,

“Choice, the problem is choice”

And this is what our enemies will never understand: Choice is the ultimate weapon against tyranny. With every abridgment of our Liberties, Liberty will find a way to adapt and subvert its incessant need for absolute control. Liberty will always surpass any attempts to yoke it into submission. Human nature demands Liberty; it is as inevitable as the dawn.


R. Altomare

Founder, The BreathEasy App

Find Patriot Businesses, Spread the Word, Live Your Life

Of Labor Unions and Political Parties – The Demise

Labor unions rose to prominence in the US in the early 20th century and, while my history is superficial at best, the conventional wisdom (as taught to us by our government indoctrination centers) holds that mean, greedy capitalists exploited the workers for so long and to such a point that workers banded together in ‘unions’ to negotiate collectively as one unit for better working conditions and wages. 

Fast forward 150 years and where do we find ourselves? Labor union membership rolls are at an historic low. But why? Over time, we would have expected Labor Unions to only grow in power but the opposite has happened. How did this happen?

Well, one could identify any number of causes for this (and I’m sure they exist and have been enumerated elsewhere), but I’d like to lay the credit at the feet of the interconnectedness of the Internet Age. I propose that this social connection has been a significant contributing factor in balancing the labor/capital equation without the need for union thugs and strikes.  And, no, I don’t mean to say that posting on Facebook has led to a workers’ paradise. 

Instead, I am saying that it has been the technology and the way our civilizationn uses it that has allowed information to flow much easier and faster than ever before. This flow of information has served to unite the American people in ways we, and the Labor Unions, never expected. It turns out that EVERYBODY, Democrats and Republicans alike, enjoy watching cute puppy videos and men getting kicked in the balls. Who knew?

But in addition to us laughing at the same viral videos as we surf YouTube, this free flow of information also appears to have bolstered the very compromised and controlled ‘free market’ of capital and labor that government intervention has perverted for special needs, carve outs and tax breaks.  Stated another way, it appears that information has filled the gap that true supply/demand would have satisfied naturally to balance the economic equation. This has allowed workers and capitalists alike to ‘work around’ the huge thumb that special interest has placed on the scales of the free market.

Similar to the death of Unions, another system that is similarly falling apart is the political party system. People are now seeing that the American political dualopoly that we have known for so long has morphed into a monopoly of political action and aim; some call it “The Uniparty.” This monolithic political force, dominated by octegenarian criminal dynasties, no longer serve the greater good and quite possibly never did. While this realization may have come in fits and starts over the last few decades, We the people (D’s and R’s) are now reminded on a daily basis that we are political orphans left to fend for ourselves with few resources and zero political representation.

But all is not lost!

Is it possible that allegiance to a Political Party has come to the end of its usefulness just as Labor Union membership evaporated over the last decade?

I posit that it is becoming more and more obvious that political unions (aka ‘parties’) are in danger of the same obsolescence that labor unions are experienced. And what is fostering this obsolescence? The rise of the Information Age and the free flow of information.

We now live in a time where the half-life of a ‘narrative’ (aka ‘lie’) is now measured in hours where before a lie told for political expediency and control could live for decades. There was never such a thing as a fact checker until the Information Age and the danger it posed to the narrative crafters who rule over us.

And because of this free flow of facts, counter-facts and cat videos, we are also able to associate with people who share our values. We can now define those values and interests to a level of specificity that has never been seen before.

Political parties were intended to be ‘big tents’ that brought together many disparate viewpoints in the hopes of cobbling together a majority. But now we are no longer required to hold our nose and lay in bed with constituents and special interests that do not share our values. This is hugely powerful!

And what are we discovering as this occurs? That those special interests WERE NEVER much of a majority within the ‘big tent’ after all. We were.

So take heart, the days of the dualopolistic political party game we have endured for so long is on its way out and will suffer the same fate as the thuggish labor unions.

And just for good measure, we are abandoning unions and political parties who do not share our values for the same reason we are abanodoning businesses that have betrayed their customers; they have demonstrated that they see us only as cows to be milked for our financial resources.

This is why I created the BreathEasy app: to assist Woke businesses on their journey to Broke.

Download the BreathEasy app today and vote DOWN woke businesses who hate us and vote UP patriot businesses who share our values! Every vote you make is the start of a boycott or buycott. It’s time to start creating the economy we’ve always wanted.


R. Altomare

Founder, BreathEasy

Narcissism’s Stolen Valor

I recently watched a very short but very interesting interview with Dr. Jordan Peterson which spoke of human nature, charity and the natural human desire to improve one’s situation in life. His hypothetical, which I provide below, echoes my own observations when it comes to ‘The Homeless Problem’ and why it will never be solved using charity and good feelings.

Dr. Peterson presented a scenario which comprised two people; let’s call them George and Gracey.  In this hypothetical, George is given $100 and Gracey is given none. As part of the deal to keep the $100, George must give some portion of it away to Gracey. If Gracey accepts George’s offer, they both get the money. But if Gracey declines George’s offer of free money, neither George nor Gracey receive anything.

So George must give Gracey enough to entice her to accept an offer, but not so much that it acts counter to his own self-interest. So the question for George is: What is the minimum amount that Gracey will accept? Pretty interesting, no?

According to Dr. Peterson, when test subjects are given this hypothetical, most ‘Georges’ give their ‘Graceys’ approximately 50% of the money; typically between 49% and 51%. Seems reasonable, right?

Well, up to this point, both George and Gracey are similar, if not completely equal, in their financial position. But what if George were rich and Gracey was poor? What would happen then?

When the economic standing of George exceeds Gracey’s (i.e. George is ‘rich’ and Gracey is ‘poor’) the likelihood of Poor Gracey accepting Rich George’s offer of a 50/50 split drops. Remember, there is no obligation on Poor Gracey’s part to accept the offer; she is refusing free money. 

But the reverse is not true.

What if it is Poor Gracey that is given $100 and she must split it with Rich George?

The research showed that George will accept literally any offer even one as low as $1. Further in the research, George rationalizes his acceptance of so paltry an amount by stating that any free money, regardless of the amount, improves his situation generally, such is his thinking. Darn interesting research into Human motivations and value hierarchies, wouldn’t you say?

Rich George based his threshold for accepting or rejecting Poor Gracey’s offer based on the objective value to his well-being. But Poor Gracey based her threshold, not on any relative improvement in her own situation that the amount might provide, but instead on the value to George!

My Personal, Real-Life Example in West Africa

Once upon a time, I worked in West Africa. One day, as I drove through a small town, I came upon a busy intersection without any traffic controls (stop lights, etc.). But, standing in the middle of this busy intersection, I spied a young, entrepreneurial, one-armed man who had taken it upon himself to direct traffic for tips. 

Yes, you read that right. A one – armed African was directing traffic to earn his daily bread. He signaled to drivers to stop, signaled to drivers to proceed. Some drivers heeded his direction, others ignored him (TIA, after all). But during the entire time that I watched, traffic flowed relatively smoothly and this guy was making money.  And I can tell you unequivocally, His one remaining arm was getting a real workout!

I had never seen such a thing and all I could do was sit in awe and marvel. By any standard in the West, these drivers were poor and yet they were giving this man their spare change.

Of course, as you might imagine, I compared THIS unemployed African to homeless Americans I see at intersections doing nothing more than holding a sign and literally begging. This man, in the middle of Africa invented a job for himself and was making it work.

Well, so impressed was I at this man’s entrepreneurship, I quickly looked in the truck for whatever change I might have handy and, as I passed through the intersection, I readily handed him that change; he had earned it.

But, as I slowly drove through the intersection to hand him 100% of my last remaining change, he looked at it and threw it all away.  Yup. He saw me drive pass, saw that I was a Rich White Man and judged my tip. So poorly did he regard my tip that he threw it in the bushes. I had just witnessed Dr. Peterson’s experiment play out in real life.

Which brings us to the ‘homeless problem’ here in the United States.

How can it be that any homeless exist anywhere in the U.S. with so many programs, missions, charities, etc? Why don’t these solutions ‘solve’ the homeless problem?

I have come to the very real conclusion that these well-meaning, but naïve, solutions do not and cannot solve anything, they only provide grist for the narcissism mill.

There are three primary reasons for Portland’s failure to solve their Homeless Problem, and it has nothing to do with not spending enough money:

  1. Homeless programs provide emotional cover to donors and is the very definition of ‘virtue signaling.’ Giving money to charities or to ‘homeless’ people on the street give people the feeling that they somehow helped. People derive their own sense of self-worth by these ‘good works.’ It is a Leftist’s version of the consumerist’s ‘Keeping Up With The Jones’s.’ The irony here is that these ‘good works’ do nothing but exacerbate the problem.  “Don’t Feed the Bears or Homeless”
  2. Significant industries have arisen to service this segment of the population and because of this, there is no financial incentive to actually solve the problem.  It very much is a Buggy Whip problem. I’d wager that if I invented an instant cure for drug addiction, I’d be assassinated by hitmen from St. Vincent De Paul. And, most importantly,
  3. Human nature absolutely requires that an individual always look to improve his situation regardless of where he resides on the socio-economic range. Just as a rich man seeks to accumulate wealth, so too does a poor man also seek to accumulate wealth; it’s only a question of scale. This means that no city or charity can stop begging by giving beggars money, or housing or Ferraris or Fords. If a beggar has $20, he will always want $21. There is no remedy that makes a Human content with his current state.

Charities are not in the problem-solving business. Charities are in the money-raising business. They are only acting in their own self-interest to continue their enterprise and many cities and individual donors are all too happy to support them in this fruitless work. 

Narcissism is a mighty powerful drug. 

I’m doing something! I’m a hero!”

R. Altomare
Founder, BreathEasy
Find Patriot Businesses, Spread the Word, Live Your Life

Download the BreathEasy App Today and Start Building the Patriot Economy One BreathEasy Vote at a Time!
Attention Business Owners!
Do you want to reach the Patriots who are already seeking out businesses who share their values? Are you concerned that future lockdowns and illegal mandates will force you to close your life’s work?
BreathEasy is the answer to the elite’s hubris. Join the BreathEasy network today and together we will ignore their illegal mandates with the strength that only an unbreakable bond between customer and business built by shared values can create.
Sign up and become a BreathEasy Business today

Never Go Against a Communist When Fraud Is On the Line

h/t The Princess Bride

The House recently passed a piece of legislation the other day called “The Parents Bill of Rights Act” (HR 5).  Among other things, the bill is intended to outline the rights parents have while their children attend government schools.  These ‘rights’ include the requirement to provide parents with reading lists and books available at the school library as well as publicly posting curriculum for review.  The bill passed 213 to 208 with five Republicans voting against the measure. They were:

Matt Gaetz

Andy Biggs

Ken Buck

Matthew Rosendale and

Michael Lawler

Considering his track record, I was most surprised at Matt Gaetz’s vote against this legislation.  Here is a link to him explaining his vote on the Charlie Kirk Show.

To summarize, Rep. Gaetz provided the only Constitutionally sound argument against legislation that outlines a parent’s rights over their childrens’ education:

It’s none of the Federal Government’s business

The only ironic piece of the entire episode was how AOC went completely off the deep end in her own shallow response when she labelled parental rights over their own children’s education as ‘fascist.’

These ignoramuses (AOC as its chief-ette) simply have no sense of scale or measure. Literally every attempt to advocate for an idea that goes against their ideology is ‘fascist’ or ‘racist’ or ‘trans-phobic.’  I’m guessing that she must have bought the El Cheapo Thesaurus hoping to save money for her defense of the many ethics complaints lodged against her and she’s now being forced to re-use the same tired, old epithets.  The only thing more useless than a 10-page thesauraus is an avowed Communist with an Economics degree.  Oh, wait…

Now, just as a quick aside, I want to make clear that this legislation should wholly and completely be unnecessary.  There is no authority over a child that supersedes a parent, period. And I fret that we may be committing a mistake with this legislation (and legislation like it such as the “Passenger’s Bill of Rights” for air travel) that by enumerating certain Rights, other rights are excluded by omission. This was a trap the founders avoided by laying out quite specifically that the Rights enumerated in the first 10 amendments of the US Constitution were listed 1) as a limitation on the proposed Federal Government and 2) did not serve to exclude any Natural Rights not necessarily listed in the first 10 amendments.

But the point that needs to be made is that the Communists DO NOT disagree with the Legislation at all.  They do not believe for a New York Minute that a parent’s authority over their children is absolute. No, these enemies of Liberty believe that you, the sweat of your brow and your children belong to the State. Never forget this.

Our enemy is relentless. Their worldview cannot conceive of any idea or solution that does not result in more power for the State. Such a possibility is utterly incomprehensible to them. They are a dog with a bone; it is all they know, it is all they understand, it is all they want.

But just like dogs, wannabe dictators understand only one thing: a short, sharp shock of a rolled up newspaper to the nose. I have a good feeling that the dogs of our current national discourse are going to get a very much deserved and much-delayed lesson in discipline soon.

When’s Bastille Day?


R. Altomare

Founder, BreathEasy

Find Patriot Businesses, Spread the Word, Live Your Life

Download the BreathEasy App Today and Start Building the Patriot Economy One BreathEasy Vote at a Time!

Attention Business Owners

Do you want to reach the Patriots who are already seeking out businesses who share their values? Are you concerned that future lockdowns and illegal mandates will force you to close your life’s work?

BreathEasy is the answer to the elite’s hubris. Join the BreathEasy network today and together we will ignore their illegal mandates with the strength that only an unbreakable bond between customer and business built by shared values can create.

Sign up and become a BreathEasy Business today

Restrict Act – Expanding Bureaucratic Power

Restrict Act – Expanding Bureaucratic Power

Restrict Act 2023 S. 686

By KrisAnne Hall, Constitutional Attorney

Under the previous “Chevron” judicial precedent Congress granted great power to executive agencies and their department heads.  Deferring to the judgment of unelected bureaucrats, Congress wrote law after law expanding executive agencies’ ability to weild unchecked power. This administrative state has wreaked immeasurable havoc on the liberties of everyday Americans.  Finally, through a series of Opinions, SCOTUS overturned the Chevron precedent and declared that federal agencies must be able to point to specific Congressional authorization for their actions. Courts should be “skeptical,” the decision said, of these agencies’ authority to set broad policy through novel statutory approaches.  SCOTUS moved the pendulum of power back in the direction of the proper Constitutional limits of separation of powers and delegation of powers.

In the alleged fight against the Chinese Communist Party, certain members of Congress through the Restrict Act, will reverse the SCOTUS corrections and push the pendulum back in the direction of arbitrary, unlimited, and unchecked bureaucratic authority.    Apparently certain members of Congress have become comfortable and accustomed to creating dangerous and unlimited power within these ungovernable executive department heads through “novel statutory approaches.”  By authorizing broad executive interpretation, Congress surrenders its own authority to bureaucrats and sidesteps accountability after unleashing these already lawless agencies.

We’ve watched in recent months numerous hearings featuring Congressional representatives attempting to reign in lawless agencies and their leaders. Now they want to empower another executive to wreak havoc across the landscape of American Liberty.  Talk about a disconnect! Why  in the fight against the “enemies” of America do the liberties of Americans always end up in the crosshairs?

The Restrict Act is an eggregious assault on American liberty. It adds unlimited and overbroad authority to the Secretary of Commerce. It secures no true check and balance. It sidesteps due process protections. It creates enormous loopholes which circumvent every constitutional limitation placed upon government. Here are just a few goodies in this new Patriot Act Lite:

  • Gives the government authority over all forms of communication domestic or abroad.
  • Grants powers to “enforce any mitigation measure to address any risk” to national security now and in any “potential future transaction.”
  • Allows the Director of National Intelligence and Secretary of Commerce the authority to universally designate new “Foreign Adversaries” without notifying congress.
  • “Foreign Individuals” can now also be US citizens that are deemed a national security threat.
  • Requires a joint resolution of Congress to overturn.
  • Once designated, the bill grants authority to enforce any action deemed necessary to mitigate the threat, with no due process and few limits on punishments.
  • Authorizes $1,000,000 fine, 20 years in prison and forfeiture of everything you own (no due process).
  • Grants unlimited hiring power to positions of enforcement, unlimited funds with little or no review.
  • Immunity from FOIA…(in other words: secret courts, secret searches, secret siezures, secret punishments).

The idea that the Restrict Act is somehow limited to “foreign” threats is just as laughable as when that assertion was made in 2012 when the “Indefinite Detention” provisions were added to the NDAA of 2012 and equally as unbelievable as the “sunset” provisions added to the 2001 Patriot Act that continues to deny the constitutional limits of government 20 years after its legislative sunset was scheduled to take place. It does absolutely NOTHING to affect the Chinese Communist Party but it certainly opens up a vast opportunity to tyrannizes Americans. And all it took was Tik Tok; that’s how easily some will move to shred the Constitution when the right boogey-man comes along.

If passed the Restrict Act will likely plague the Liberties of Americans for generations to come.  We must act now to prevent this violent attack on our Constitution.  Tell your representative to RESIST the Restrict Act.

Sanity in Four Steps

People ask me how it is possible that I can be so calm in the face of current events? No one could argue that I’ve stuck my head in the sand and am ignoring the daily insults to our Liberty. I developed the BreathEasy app to actively combat our rulers’ encroachments on our individual sovereignty at the grassroots level.  And yet, even in spite of the hourly outrages enacted against a Free people, they ask, ‘Rob, what is your secret?’

Over the last several years I’ve created a few simple rules for myself to help me navigate the utterly strange and transformative times we live in today.  For your kind consideration, I’ve written them up for you below. It is my sincerest belief you find value in them.

Rule Number One: It’s ALL lies

This is the foundational principle upon which all other rules are laid. If you can get your mind around the idea that literally everything that we are told are lies, misconceptions or simply incorrect, you will learn to not be so surprised when a new ‘truth’ replaces an old ‘truth.’

We all engage with social media, watch the news or talk with friends and neighbors. Through these channels, we (think) we are learning about the world around us and consider ourselves to be well-informed. But in fact, nothing could be further from the truth.  It’s all wrong, untrue or outright lies. I think Socrates said it best on his deathbed when he (is purportedly to have) said, “I know that I know nothing.”

Or was that Sergeant Schultz?

So what’s a citizen – soldier or keyboard warrior to do when the weapons used against him are not rifles or cannons but information?

I know it’s tempting to believe that your favorite news outlet or social media darling has the inside track on current events, but it simply isn’t so. And when we choose favorite information sources, it becomes nothing more than a “my news is better than your news” competition with no winners leaving us no closer to the ACTUAL Truth.

Sometimes the only way to win is to not play the game and remove your pieces from the information gameboard altogether. When you refuse to play their game with their rules, you absolutely neuter any weapons levied against you. How do you do this? It’s simple, really.  Simply accept as axiomatic that any information that makes its way to you is curated for your consumption, not your benefit.  It’s ALL Lies…


Rule Number Two: Observation Does Not Require Emotional Investment

Our generation is the most professionally and most efficiently propagandized population in the history of the planet (no exaggeration). Because of this, it behooves us to disarm our enemies from their best and favorite weapon: information.

We are in the midst of a war fought on a battlefield of information. False information is used to dishearten, enflame and divide. Your strategy should then be to deny the enemy of their last and only weapon against you: Your own emotional response.

If you start from the premise that all pieces of information fed to you are outright lies, incomplete or simply not factual (Rule One), it becomes much easier to not allow it to command your emotions. As Humans, we seek out bad news; we absolutely addicted to it.  Sales pitch men know it, politicians know it and our Deep State rulers know it. We must learn to observe events or pieces of information and resist the very human temptation to 1) believe it and 2) react to it.

Observation does not require response or emotional investment.

Rule Number Three: Criminals Gonna Criminal

One of the biggest contributors to our anger is the constant surprise we feel when the politicians do what politicians always do -> Engage in rank corruption to line their own pockets (or worse).

  • Anger comes from surprise.
  • Surprise comes from disappointment.
  • Disappointment comes from the difference between expectations and reality.

You can break this chain by simply removing the premise that expectations will match reality. They won’t and this is especially true in the political sphere. There are so many agendas, vendettas and varying and conflicting interests that we could NEVER understand all the interplay and relationships among them.

I daresay this is a significant reason why so many of our Leftist friends are so angry all the time: they live in the world of “should be” and not as it truly is. They lack the critical thinking and intellectual rigor to recognize that information that exists that is unknown to them;  they believe they know all there is to know and the world around them can be modeled and simulated into perfection. The refuse to account for an individual’s Free Will which confounds their plans to no end (thus requiring their hegemonic control of every aspect of your life).

Stop being surprised when you learn of some new criminality by those in power. By accepting the very simple premise that our government is riven with corruption, your surprise will cease and you will break the chain that leads only to anger.


Rule Number Four: Participate

A key cause of hopelessness is a lack of agency. Stated another way, people become hopeless when they believe they can’t win or get ahead; that the cards are stacked against them and the game is rigged. People lose hope because they feel powerless to change things, however wrong that may be. The antidote to this hopelessness is to simply participate in the fight at whatever level you are able.

No grand gestures or actions are necessarily required to participate either! I know that we here in the trenches look up and see the heavy hitters in the Great Cause and think to ourselves, “I could never do that.” But just remember, all those podcasts, videos, interviews, speeches, television appearances, etc. are merely the White Swan floating along the water. Yes, it’s beautiful but the real action is occurring below the waterline. We 99% are literally the White Swan’s webbed feet furiously paddling just under the surface that go completely unseen.  But those webbed feet are what propels the Swan. 

Understand that your participation, at whatever level you can manage, propels the Great Cause’s White Swan and helps sustain your hope through these times that Try a Man’s Soul. My small contribution to our Effort was the creation of the BreathEasy app to help build the parallel economy.  YOUR small contribution could be as small as simply using the BreathEasy app and, by your efforts, incrementally create the larger whole, one vote at a time. We are strongest when we are united. The BreathEasy network builds that unity.

Your participation creates agency for yourself. Your agency creates hope for yourself and others. Your hope will sustain you in the dark days that are yet ahead of us.

We will outlast our enemies.

We will demolish the old normal.

We will free ourselves from the bondage we never knew we suffered



R. Altomare
Founder, BreathEasy
Find Patriot Businesses, Spread the Word, Live Your Life
Download the BreathEasy App Today and Start Building the Patriot Economy One BreathEasy Vote at a Time!
Attention Business Owners!
Do you want to reach the Patriots who are already seeking out businesses who share their values? Are you concerned that future lockdowns and illegal mandates will force you to close your life’s work?
BreathEasy is the answer to the elite’s hubris. Join the BreathEasy network today and together we will ignore their illegal mandates with the strength that only an unbreakable bond between customer and business built by shared values can create.
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Ignorance is Dangerous

I don’t know Diana Guthe, but I despise her.

How is it possible to be so narcissistic and lack self-awareness at the same time?  The mind boggles!

Let me explain. 

I ran across a social media post the other day by this person and her ignorant self-righteousness was so horrendous, I could not let it pass without comment.

Ms. Guthe’s post is of a selfie taken on an airplane with the following comment:

“I no longer mask everywhere. I avoid most large gatherings, choose outdoors whenever possible & assess indoor spaces on basis of density/ventilation. I also consider date of last booster (Novavax 3 wks ago). I continue to mask on planes and anywhere else I consider higher risk”

Are you kidding me? Is this woman bragging?

This woman arrogates for herself the ‘right to choose’ on where and when she wears a mask and actually brags about the many variables she takes into consideration when making her choice.

What she fails to see (and never will) was that she spent 2 years screaming at the unmasked, yelling at us that we were killing people by our choice to ‘assess indoor spaces’ and choose for ourselves that our risk was nil.

This harpy is of the same ilk who would deny you due process on Monday and then demand due process for herself on Tuesday.

To borrow a line from the left’s autistic global – warming darling puppet of the moment, “How dare you.”

How dare this harridan claim for herself the same right to ‘assess’ and choose that she denied us just a few short months ago. 

And here’s the kicker! She sees absolutely no problem in her statements.  In this woman’s mind, it’s perfectly acceptable to deny an individual’s sovereignty and a few short months later declare herself ‘smarter than thou’ and make the exact same choices you made three years ago.

Diane Guthe, I don’t know you, but you can go F yourself.


R. Altomare

Founder, BreathEasy

Find Patriot Businesses, Spread the Word, Live Your Life

Download the BreathEasy App Today and Start Building the Patriot Economy One BreathEasy Vote at a Time!

Attention Business Owners!

Do you want to reach the Patriots who are already seeking out businesses who share their values? Are you concerned that future lockdowns and illegal mandates will force you to close your life’s work?

BreathEasy is the answer to the elite’s hubris. Join the BreathEasy network today and together we will ignore their illegal mandates with the strength that only an unbreakable bond between customer and business built by shared values can create.

Sign up and become a BreathEasy Business today